A recent study from across the pond, which surveyed more than 500 executives from large enterprises to SMBs across all verticals, found that 75% of organisations plan to increase their use of public cloud services this year. Although Azure is not is the worldwide market leader in this space, the study finds that Microsoft Azure is challenging the number one dominant provider.
When respondents were asked what public cloud platform they were to use, the top three responses were:
– Microsoft Azure – 32%
– VMware vCloud Air – 24%
– AWS – 22%
A survey by JP Morgan also found that Azure is becoming the preferred cloud platform for organisations. The rivalry between the two giants, which includes continuous cost cutting of services, has fuelled a competitive market, and especially in the infrastructure as a service offering.
Public cloud services are expected to grow globally at CAGR of 15.8% from 2015 to 2020 with IaaS being the fastest growing segment according to Gartner.
One reason for Azure’s growth is Microsoft’s ability to offer a true, end-to-end, hybrid cloud option where both the public and private cloud aspects are managed by Microsoft. Although AWS and Google have hybrid cloud solutions, the private cloud element is outsourced to third-parties. By having one common platform to manage both private and public cloud, organisations utilise resources from both clouds and put workloads where they fit best. This is especially pertinent to mission critical data, which some organisations prefer to keep in their own data centres. As for applications, some businesses prefer or have regulatory needs to have LOB apps on premise at a perceived fixed cost. These businesses should bear in mind costs such as support, cooling, and power.
Hybrid cloud is also preferred when spikes of usage cannot be handled effectively on premise. Provisioning additional compute power or storage when needed and paying for what is used is a great business model that many IT departments take advantage of. This, in turn, means that with hybrid cloud, both capital and operational expenditure is utilised.
The flexibility of having workloads in either location addresses many businesses’ needs and gives them the power to adapt, achieve more and be cost effective. Whereas private cloud is limited by hardware and public cloud by software, hybrid cloud is only limited by imagination.
Through Ingram Micro, partners today can purchase Azure credits via Open licensing and through the Cloud Solution Provider programme.
Ingram’s competitive distribution side, powerful automation and billing platforms, largest dedicated Cloud team in the UK and the recent acquisition of Comms-care give the organisation a unique value proposition SMBs and large enterprises should leverage.
If you’d like to learn more about Ingram Micro and the Ecosystem of Cloud, please read our interactive e-book here.
Article Contributor: Maria Kaneva – Business Development Manager, Ingram Micro Cloud